DSG Outerwear – Created For Women by Women

Lion Country Supply is excited to introduce DSG Outerwear - a women’s clothing brand that’s redefining outdoor apparel. DSG Outerwear, a woman-owned company founded in 2010, was created to revolutionize the outdoor apparel market with clothing designed by women, for women. Their collection emphasizes both fit and functionality without compromising on style.

Why Choose DSG Outerwear?

Female hunters and outdoor enthusiasts have long faced the challenge of finding gear that fits properly, as the market has traditionally been dominated by men’s designs. Men’s hunting clothing often lacks the tailored fit and flattering shape that women desire, leading to unappealing and uncomfortable options.

Recognizing this gap, DSG Outerwear's founder, Wendy Gavinski, launched the brand in 2010 from her basement, initially catering to female snowmobilers with vibrant, stylish gear. Since then, DSG has expanded to include a wide range of outdoor apparel, including fishing, hunting, heat gear, and lifestyle clothing. With over 180 products available in various sizes and colors, DSG Outerwear offers something for every woman.

From Petite to Plus

DSG Outerwear understands that women come in all shapes and sizes. Their clothing ranges from XXS to 5XL, with designs tailored to flatter every body type. Knowing that a standard size doesn’t always provide the perfect fit, DSG Outerwear goes above and beyond by incorporating adjustable inseams, suspenders, and waistbands, allowing for a truly customized fit.

To learn more about DSG Outerwear, explore their DSG Story and Meet Team DSG.

 

DSG Outerwear at Lion Country Supply

To kick off our launch of DSG Outerwear, we’re offering six handpicked products that we believe will best meet the needs of our customers. You can find them here: DSG Outerwear. We’re excited to expand our selection and will soon offer more products, including dropshipped options. Be sure to check back for updates!